1. Are people searching for it?
SOLID≈ 6,600 a month
Tinyunder 100Small100–1kSolid1k–10kBig10k+ a month
Enough people search every month to support a new seller, without a crowd of big brands chasing it.
Google Ads search volume, US · sample figureThe Digital Product Opportunity Finder
Know what
to make next.
Make or Skip finds the digital products worth making next. Templates, courses, ebooks, KDP books, printables, presets: for any idea it checks searches, growth, competition and timing, then gives a straight verdict — make it, wait, or skip.
- A make it, wait or skip verdict on any product idea
- Fresh opportunities every week, matched to what you make
- The best platform to sell on, and the right week to start
IDEA #0147 · SAMPLE VERDICTSAMPLE
Large print murder mystery puzzles for seniors
MAKE ITPuzzle bookAmazon KDPEtsy printableShopify store
74Strong idea. Confidence: high — 8 of 9 signals measured.
People searchingSolid
Growing+633%
CompetitionOpen
Start byNow
Why: searches for “murder mystery puzzle” rose 633% year on year, and 9 of Amazon’s top 10 murder-mystery puzzle books are under a year old.
Sample verdict. The growth and competition facts are from a real research run in Oct 2026; the search level, calendar and score are illustrative.
MarketplacesEtsyAmazon KDPGumroadPayhip
Your own storeShopifyStan StoreKo-fiLemon SqueezyWhopSellfy
Courses and ebooksUdemyTeachableKajabiTeachers Pay TeachersApple BooksKoboGoogle Play Books
Demand comes from Google search data, which covers every platform. A platform’s own data is added only where its terms allow it.Three steps. One straight answer.
01
Tell us what you make
Pick your product types and where you sell, from Etsy and Shopify to Udemy and Apple Books. Your board fills with matching ideas straight away.
02
We check four things
Are people searching? Is it growing? Can you compete? When should you start? Shared and cached, so most answers come back in seconds.
03
Get a verdict
Make it, wait or skip, with the best place to sell it, a price ladder, the case against, and a checklist to test before you build.
Four questions. Four charts you can read in a second.
Every idea gets the same four checks. Each answer is one word and one small chart, with the exact numbers and sources one tap away.
2. Is it growing?
RISINGSearches from July to September were up 633% on last year, and still climbing.
Google Trends, US · checked 7 Oct 2026 · line shape illustrative3. Can I compete?
OPENAmazon’s top 10 results, grouped by age
Under a year old: 9Older: 1
Most of the top 10 are new, so a new seller can still reach the first page. 588 books compete in total.
Amazon Books search · checked 14 Oct 20264. When should I start?
NOWBUILDPEAK
JFMAMJJASOND
Darker month = more searchesSearches peak in December. Build in October so your listing is live and indexed before the rush.
Google Trends, US, 5-year monthly average · sample shapeSample idea. The growth and competition facts come from a real research run in Oct 2026; the search figure and calendar are illustrative until launch.
Every kind of digital product.
If people download it, stream it or print it at home, Make or Skip can check it.
01
Templates
Notion, Canva, Google Sheets, Excel
02
Planners and printables
Digital planners, wall art, worksheets
03
Ebooks and nonfiction books
How-to guides, workbooks, cookbooks, KDP nonfiction
04
Online courses
Video courses, workshops, mini-courses
05
Puzzle, activity and coloring books
Word search, sudoku, coloring and kids activity books
06
Journals and low-content books
Log books, prompt journals, KDP notebooks
07
Graphics and clip art
Illustrations, icons, SVG cut files
08
Fonts
Display, handwritten and icon fonts
09
Presets and LUTs
Lightroom presets, video colour LUTs
10
Stock media
Photos, video clips, music and sound packs
11
Software and plugins
Scripts, plugins, small apps, themes
12
AI prompts and tools
Prompt packs, custom GPTs, automations
Already selling? Grow it, fix it or drop it.
Add the products you already sell and get a verdict on each one: where to put more time, what to fix, and what to let go. Your own sales sit next to the market, so you can see which one moved.
- Searches up · your sales keep upGROW IT
Make more like it: a new format, a bundle, or the next niche over.
- Searches down · your sales keep upHOLD
Keep it listed, but stop new work and ads on it.
- Searches up · your sales fall behindFIX IT
The market is fine; the listing isn’t. Fix the title, price, images or keywords.
- Searches down · your sales fall behindDROP IT
The market is leaving. Move your time to a product you can grow.
Market vs me
FIX IT| Month | Searches | Your sales |
|---|---|---|
| Jan | 100 | 100 |
| Feb | 98 | 104 |
| Mar | 101 | 99 |
| Apr | 99 | 101 |
| May | 102 | 98 |
| Jun | 100 | 96 |
| Jul | 97 | 88 |
| Aug | 99 | 80 |
| Sep | 101 | 74 |
| Oct | 103 | 69 |
| Nov | 100 | 66 |
| Dec | 102 | 63 |
Searches held steady, but this shop’s sales fell from July. The market is fine, so the fix is the listing: title, price, images and keywords.
Sample shop · illustrative numbers · both lines indexed to January = 10001
Add your products
Paste a listing link, or just the title, tags and price. Etsy, Amazon KDP, Gumroad, Payhip, Shopify, Udemy and more.
02
Add your sales, if you like
Connect Gumroad, or upload the sales file you already download from Etsy, Gumroad, Payhip or KDP. We never estimate sales.
03
Get a verdict and a next step
Grow it, hold, fix it or drop it, plus what to make next from your best seller and when to refresh each product.
Shop check opens with the paid beta in late November 2026. Founding members get it first: up to 10 products on Maker and 50 on Pro.
No guessed sales.
No mystery scores.
Most research tools estimate sales they can’t see. We don’t. Every score is built from measured signals, each with its source and date. When data is missing, it says N/A and the confidence drops.
| Signal | Value | Source | Collected |
|---|---|---|---|
| Interest, year on year | +633% | Google Trends, US | 7 Oct 2026 |
| Top 10 under a year old | 9 of 10 | Amazon Books search | 14 Oct 2026 |
| Competing books | 588 results | Amazon Books search | 14 Oct 2026 |
| Searches per month | N/A | not measured in this run | — |
Built for the Monday question.
The Opportunity Index
Hundreds of ideas across every product type, re-scored every week. Filter by type, platform and verdict.
Idea checker
Type one idea and get make it, wait or skip in seconds, with the four answers and where to sell it.
Ask the advisor
“I sell Notion templates on Gumroad. What next?” Get ranked ideas that cite their data. It never makes numbers up.
Monday email and alerts
Five rising ideas, build windows for the next 90 days, and an alert when a saved idea moves.
Simple plans.
Dollars or rupees.
Free
$0forever
- Check 3 ideas a month
- The top 10 opportunities each week
- Monday email with 3 picks
Maker
RECOMMENDED$12a month
or $99 a yearFounding price: $69 a year, first month free
- Every opportunity, every product type
- Shop check for up to 10 of your products
- 30 idea checks and 10 deep researches a month
- 50 advisor questions
- 3 boards with alerts
- The full Monday email
Pro
$29a month
or $249 a yearFounding price: $179 a year, first month free
- Everything in Maker
- Shop check for up to 50 of your products
- 40 deep researches and 150 advisor questions
- Unlimited boards
- Product briefs and CSV exports
- 90-day build calendar
Founding prices are $69 a year for Maker and $179 a year for Pro, and stay the same for as long as you stay a member. Your first month is free, then you’re billed yearly in US dollars through Gumroad. Ask within 14 days of a charge for a full refund. The app opens to founding members in mid-November 2026. Monthly and rupee prices above are planned for launch.
Questions
What is Make or Skip?
A digital product opportunity finder. It tells you which digital products are worth making — and which to skip — using search demand, growth, competition and timing.
Where does the data come from?
Google search volumes and trends through a licensed data provider, public statistics, and platform data we are allowed to use. Each number shows its source and date.
Does it work if I sell on Shopify or Udemy?
Yes. Demand comes from Google searches, which cover every platform. For each idea you also see which platforms suit it best and why.
I already sell. Is this for me?
Yes. Shop check gives each product you sell a verdict — grow it, hold, fix it or drop it — by comparing your own sales with search demand. Add a listing link or title, and if you like, your sales from Gumroad or the file you download from Etsy, Payhip or KDP. Your sales are used only for your own report.
Do you estimate sales?
No. Sales per listing aren’t public on most platforms, so we don’t guess them. We measure demand, growth, competition and timing instead.
Is “make it” a guarantee?
No. Scores rank ideas; they don’t predict revenue. Every verdict comes with a checklist to test the idea before you build it.
When does it open, and what does it cost?
Founding members get in first, planned for mid-November 2026. Founding prices are $69 a year for Maker and $179 a year for Pro, and stay the same for as long as you stay a member. The first month is free, payment runs through Gumroad, you can cancel any time, and you can ask for a full refund within 14 days of any charge. There will also be a free plan.